Proposal for the Autoridad de Tránsito y Transporte Terrestre, Panama.
Scenarios, personas & wayfinding
This project addresses the basic information needs of urban transport users in Panama city. The analysis comprised a profound study of the current situation in urban transport matters and undertaking a benchmark of transportation systems around the world.
Context scenarios were created through the use of personas with the intention to detect potential needs and possible solutions for existing problems.
A new information system was envisioned including maps, diagrams and an adequate infrastructure that provides useful and valuable information to the user. Thus, a new, safe and comfortable experience was proposed for Panama's transportation system.